01 December 2022 ~ 0 Comments

Pampling’s The Morning Ritual

The Morning Ritual by EduEly cleverly positions a morning cup of coffee as a pact with the devil. It’s a metaphor that works its way into every aspect of the design, from the coffee cup as cauldron (complete with a pentagram and candles surrounding it) to the bits of text. One snippet sets the mood as “summoned on a Monday morning,” while another cheekily asks the viewer to “wake the hell up!” My favorite portions, though, are those that interface directly with coffee’s qualities, like referencing the color in “black like my soul” or framing coffee as a deity with “praise the dark lord.” It’s fun stuff, and the smug satisfaction of the goat character helps sell this as a scenario viewers will relate to- he just looks like he’d take advantage of some poor, tired soul and force them into an unfair bargain for a fresh cup.

Pampling has multiple prizes available. XPress Prize winners earn 1 euro for each product sold in the presale and XPress sale (with a guaranteed minimum of 500 euros). Shot Prize winners earn 1 euro per product sold (with a guaranteed minimum of 200 euros). Classic Prize winners get 300 euros. All designers are also potentially eligible for the 1000 euro Designer of the Month Prize (selected by the Pampling team taking into consideration sales success, priority, and participation).

Leave a Reply