11 January 2019 ~ 0 Comments

Pampling’s Born Genius

Born Genius by skitchism has a slogan a lot of people can relate to, worrying that the rigors of formal schooling may have robbed them of some essential spark of creativity. It’s an absurd thought, of course, and the slogan’s emphasis on the word Genius makes it clear that it’s exaggerating for comedic effect. But it’s a playful concept as well, and it’s fun to think that if not for responsible choices in your past, your present might be a bit more magnificent. I like the way the lettering adds emphasis to the words, with a big, blocky, bold look for genius, while Education adopts a formal script. Ruined Me is messy and scrawled, almost as though so much was given to education that there’s nothing left to give. I like how while the rest is in white, Ruined Me is much more subtle as dark grey text on an orange ribbon- it hides the punchline just enough to make it funnier when you get there. Solid work.

Pampling has two options for winners of their contest. XPress winners earn 1 euro per shirt sold, with a minimum of 100 euros guaranteed. If the design sells well, designers may have the option of earning 500 euros to give Pampling the exclusive printing rights for one year. The second option is Classic winners, who earn 680 euros cash and 120 euros in t-shirts (or 720 euros cash) for the first 400 units and exclusive rights for 3 years. If the design is reprinted, the artist earns 850 euros cash and 150 euros in Pampling products (or 900 euros cash).

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