30 December 2018 ~ 0 Comments

Pampling’s Koalified

I’m Koalified by Trecho starts with a fun pun, and the cartoon koala supports it really well. I love how instantly shady the little guy looks- with his winking eye and hand signaling “Ok,” he looks very untrustworthy. Even though he’s sporting the trappings of legitimacy with a graduation cap, business suit, and briefcase, his demeanor is a reminder not to trust appearances and that it’s always better to read the fine print. The clumsiness of the pun is part of what makes it work, because it implies a certain laziness and lack of effort that mirrors what you’d imagine the koala’s abilities to be. After all, they’re an animal best known for eating leaves and sleeping in trees, they don’t seem like they’d really sweat the details.

Pampling has two options for winners of their contest. XPress winners earn 1 euro per shirt sold, with a minimum of 100 euros guaranteed. If the design sells well, designers may have the option of earning 500 euros to give Pampling the exclusive printing rights for one year. The second option is Classic winners, who earn 680 euros cash and 120 euros in t-shirts (or 720 euros cash) for the first 400 units and exclusive rights for 3 years. If the design is reprinted, the artist earns 850 euros cash and 150 euros in Pampling products (or 900 euros cash).

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