01 June 2018 ~ 0 Comments

Pampling’s Bear Loves Beer

Bear Loves Beer by coffeeman is an appealing combination, pairing the beloved animal with a much-enjoyed beverage. I think part of the fun here is the way it comes so close to scratching that pun itch with the similar sounding words bear and beer. And given their propensity for hibernating and impressive food consumption, the slow, shambling strut of a bear can feel a bit drunk-ish, making the comparison work well. Calling out the word beer through the curving of the tube on top is a fun choice because it adds a bit of playful wackiness to the proceedings, especially since yellow and black are the only colors used in the piece and the yellow grabs the eye so quickly. That said, I wish that the face of the bear was a bit less heavy on the contrast- he ends up looking striped, and I think a more subtle progression between dark and light would have created a more realistic fur texture.

Pampling has two options for winners of their contest. XPress winners earn 1 euro per shirt sold, with a minimum of 100 euros guaranteed. If the design sells well, designers may have the option of earning 500 euros to give Pampling the exclusive printing rights for one year. The second option is Classic winners, who earn 680 euros cash and 120 euros in t-shirts (or 720 euros cash) for the first 400 units and exclusive rights for 3 years. If the design is reprinted, the artist earns 850 euros cash and 150 euros in Pampling products (or 900 euros cash).

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