12 January 2018 ~ 0 Comments

Camiseteria’s Music of the Heart (Branca)

Music of the Heart (Branca) by Camiseteria and Aline Pessatti is the kind of bold, colorful graphic that immediately catches the eye, and with a strong side placement that orients the heart graphic in its proper anatomical place, it definitely stands out in a crowd. And yet, despite the first impression, the concept doesn’t quite hold up to closer viewing. The small record player at the bottom doesn’t seem to match the style of the heart (it noticeably lacks the same dramatic shading). It also feels strange that the paint splatters, but rarely drips- the motion of the color doesn’t relate well to the idea that the heart’s emotion bleeds into the music. I think this might have been improved by making some of the paint drips in the shape of musical notes, to encourage the idea of conversation between the record and heart sections. I’d also question whether the text needs to be there at all- the design should be strong enough to stand on its own, and the strangely finicky font doesn’t fit with the more loose, expressive style of the rest of the art. A little more finessing and I think this design could be something that speaks to an even larger audience.

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