06 August 2017 ~ 0 Comments

Camiseteria’s Sim, Eu Posso Ser Slim

Sim, Eu Posso Ser Slim by Camiseteria and Eliúde Valverde is a funny gag targeting the large size of classic CRT TVs compared to their slender LED and plasma counterparts. There’s humor in the physical transformation, of course, but it also works because the messaging between weight loss and new technology is so similar. Obsolete. New and improved. It’s all aspirational, which makes the TV’s struggles very easy to relate to and sympathize with. The completeness of the illustration also helps the joke to land, with the cracked walls and dingy tiles of the room reflecting the TV’s current un-updated state, while peppy motivational posters (including some that look like ads) cheer on his efforts. Overall, it’s very solid work.

Camiseteria winners earn R$800 cash and R$500 in Camiseteria products.

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