14 May 2017 ~ 0 Comments

Camiseteria’s Vader Coffee

Vader Coffee by Jady Salvatico caters to those who like their coffee the way they like their force, on the dark side. I think the main thing that works in this design is how unexpected it is- it’s funny to think of this serious, villainous dude just suddenly emerging from your mug. It’s made even funnier because he’s so wedged in there (no room at all between those shoulders and the brim) and because he’s shown realistically rather than in cartoon style. It’s not just the spirit of the dark side that’s in your coffee, it’s this specific guy. Playing off that absurdity, the playful style of the text works to amplify the silliness. I like that a lot of different type styles are used, as this adds a lot of interest and the decorative, expressive look of it contrasts well with the straightforward and unadorned image below.

Camiseteria winners earn R$800 cash and R$500 in Camiseteria products.

Leave a Reply