Archive | a better tomorrow

11 August 2012 ~ 0 Comments

A Better Tomorrow’s new look

A Better Tomorrow, the biggest tee design contest based in Germany, just changed up their website and the results are pretty fantastic. Gone is the more cluttered look, replaced with a clean, focused approach that does a great job of directing customers to their latest contest winning tee.

For contest entrants, there’s one big change- instead of rating designs with a number, now voters just choose a thumbs up or thumbs down. It’s a tactic that’s been tried before, notably at DBH where the overwhelming prevalence of down-voters caused a shift to a thumbs up only system instead. I’m hoping ABT will choose to follow that same path, as it is discouraging to see most designs being received negatively. And after all, only up votes really matter- whether you’re meh on a shirt or hate it, there’s no difference in your actions as a customer because you’re not buying it.

Winners at A Better Tomorrow earn 500 euros when printed.

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17 July 2012 ~ 0 Comments

A Better Tomorrow’s A Young Dream

Every kid has had that daydream, the one where you magically are able to fly. A Better Tomorrow‘s A Young Dream by myargie22 takes that moment and makes it almost real, with drippy shades of green that give the scene a surreal aura. Maybe it’s just me, but the use of green even evokes a bit of a Peter Pan feel, connecting it even more concretely to childhood fantasy. Of course, it’s not a complete slam dunk- I think the pose of the child feels really strange. It’s even a bit unclear to me what he’s doing, whether he’s climbing over a rail to give flying a try, or already in flight over a vast late with a bridge glimmering in the distance. There’s a need for more clarity there, since each is a very different sort of scene. And the pose doesn’t quite work for either scenario, which leaves me wondering if there’s a third option I haven’t been able to hunt out yet.

A Better Tomorrow chooses winners from the shirt designs submitted and voted on by site users. Although the site is in German, designers from all over the world can enter and win. Winners earn 500 euros when printed.

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23 June 2012 ~ 0 Comments

A Better Tomorrow’s Hazy Storm

Hazy Storm by Daletheskater is new at A Better Tomorrow, bringing a huge burst of color to the catalog. At first glance it appears to be just a bunch of paint splatter, but as you move closer more of the story is revealed. There’s a human figure with arms raised beneath a tree, all set underneath a huge full moon. It feels like a celebration, seeing colored light reflect in a quiet rain and enjoying that sense of being surrounded by color. That said, the vector pack birds are so unnecessary that they almost ruin in- it takes this beautiful moment and makes it feel more hokey, or even worse like an out take from The Birds. I really wish that could have been reined in a bit, because otherwise it’s appealing and wearable.

A Better Tomorrow chooses winners from the shirt designs submitted and voted on by site users. Although the site is in German, designers from all over the world can enter and win. Winners earn 500 euros when printed.

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15 June 2012 ~ 0 Comments

A Better Tomorrow’s Mad Robot

I’m a big fan of A Better Tomorrow‘s latest contest winner, Mad Robot by kharmazero. Just look at the way that robot is put together- it feels almost haphazard, like all the metal power line towers and scaffolding crawled to the same place and built itself. With it’s hollow head and solid trunk, it’s not the kind of robot a human would make, it’s the kind of robot a robot would make. It’s young, curious, and exploring the world against a backdrop of bring spring-y colors. Everything about it reads like we’re watching the birth of a new being, even as helicopters fight to take it down. Definitely a cool piece, and one that has a different vibe than most robot designs.

A Better Tomorrow chooses winners from the shirt designs submitted and voted on by site users. Although the site is in German, designers from all over the world can enter and win. Winners earn 500 euros when printed.

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27 April 2012 ~ 0 Comments

A Better Tomorrow’s Skull

Skull by Ali Gulec is new at A Better Tomorrow, and takes a really interesting approach to the traditional skull shirt. Here, the skull is something that just kind of emerges, like it’s slowing rising out of a pool of drippy shapes. The fact that it’s less obvious makes it spookier than a skull on its own would be, and might even get you imagining skulls in ordinary patterns. Typically, a rectangle-shaped print can make a design look awkward on the shirt, as though the art wasn’t meant for this medium. I think filling the rectangle with curved shapes helps negate that effect a bit, although not completely. That shape issue is the design’s achilles heel, and pushes it a bit too far into Halloween decoration territory for my personal taste. But I still love the technique used to bring out the skull, and hope to see it applied in other ways for shirts in the future.

A Better Tomorrow chooses winners from the shirt designs submitted and voted on by site users. Although the site is in German, designers from all over the world can enter and win. Winners earn 500 euros when printed.

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17 March 2012 ~ 0 Comments

A Better Tomorrow’s The Original One

Sometimes I see a shirt so weird, I just can’t resist reviewing it. A Better Tomorrow‘s latest, The Original One by Jorge Lopez, is one of those shirts. Because really, who’s the target market for a Cookie Monster toilet shirt? I’ve given it a lot of thought (probably too much), and I think I’ve figured it out- this is that area of cutesy offensiveness that brought us such designs as Hello Kitty-esque dollops of poop. And for that audience, it’s probably perfect- the design’s cavalier approach to nostalgia (and apparent reclassification of human waste as cookies) will get the desired “Oh, you!” and “Why?” reactions from others. But I think it somewhat misses the boat in its execution- to make the optical illusion happen, basically everything in the scene has a different perspective. There’s also a weird dark area on the tank of the toilet that makes no sense- while it boosts the Cookie Monster resemblance, that’s just not a thing that actual toilets do. I think a great solution to both those issues would have been to change where the viewer is in relation to the toilet- if it’s more a top-down view, everything would suddenly make more sense. But please, no cookies in the bowl!

A Better Tomorrow chooses winners from the shirt designs submitted and voted on by site users. Although the site is in German, designers from all over the world can enter and win. Winners earn 500 euros when printed.

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04 February 2012 ~ 0 Comments

A Better Tomorrow’s Monsters

Monsters by MIAS is the newest print at A Better Tomorrow, and that’s subject matter you can’t really go wrong with. I like the diversity in creatures, with the artist managing to feature a devilish furry guy, creepy octopus, alien aquaman type, and even a ghost. While they’re very different types, style and color unite them. Their huge smiles are kind of adorably show-off-y, like the end panel of a superhero comic when the villain has been defeated and our team crowds together for a photo op. Except I guess the slightly evil version of that. The “Scaring people since 1818” message has me scratching my head a bit, but may be a reference to the publication of Frankenstein (although surely plenty of monsters existed fictionally before that!). It’s a nice big print, though, and the concept is silly goodness.

A Better Tomorrow chooses winners from the shirt designs submitted and voted on by site users. Although the site is in German, designers from all over the world can enter and win. Winners earn 500 euros when printed.

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